亚马逊内卷严重，新卖家还值得入驻吗？

Group 1 - The core viewpoint of the article emphasizes that despite concerns about market saturation, there are still opportunities for new sellers on Amazon, particularly through innovative product offerings [1][10]. Group 2 - The white paper indicates that 81% of Chinese sellers plan to invest over 10% of their annual revenue into product innovation, moving away from mere replication to genuine research and development [3][6]. - 82% of sellers prefer to launch new products on Amazon first, highlighting its role as a primary platform for testing and promoting new items [3][6]. Group 3 - Amazon provides a platform for innovation, allowing sellers to test small batches of new products, reduce trial and error costs, and improve product visibility through promotional support [5][6]. - The platform treats small brands fairly, offering opportunities for unique and competitive products to gain visibility, provided that sellers maintain quality in packaging, reviews, and advertising [5][6]. Group 4 - Sellers can leverage backend data to refine product categories and keywords, focusing on high-exposure and high-conversion items for optimization and advertising [6][7]. - Continuous operations, including product selection, advertising, and customer service, are essential for success on Amazon, as the platform's rules and costs can be complex [7][9]. Group 5 - A recommended strategy for new sellers is to ensure product innovation and to actively manage advertising and keyword optimization rather than relying solely on the platform [10]. - The white paper suggests that innovation is now a necessity rather than an option, and entering the market with a unique product is still viable [10].