Core Insights - The forum "Tian Di Wei Yu" 2025 aims to create a platform for deep dialogue and exchange in the global wine industry, focusing on sustainable development [1][2] - The chairman of Moutai Group emphasizes the importance of green development and open sharing as essential trends for the wine industry [1][2] Group 1: Cultural Significance - The chairman describes the Red River as a "cultural river" that embodies the heritage and innovation of wine culture, urging industry peers to uphold quality and cultural roots [1] - Moutai Group adheres to the values of "respecting nature and people" and promotes craftsmanship while developing cultural IPs [1] Group 2: Ecological Commitment - The Red River is recognized as an "ecological river," supporting rare species and being a core area for world-class sauce-flavored liquor [1] - Moutai has invested over 400 million yuan to collaborate with upstream and downstream enterprises to protect the ecosystem, aligning with the "dual carbon" strategy [1] Group 3: Open and Inclusive Development - The Red River is characterized as an "open river," with Moutai products being sold in 64 countries and regions across five continents [2] - The company advocates for open sharing as a trend in the wine industry, aiming to build a new global wine ecosystem through enhanced communication [2] Group 4: Social Responsibility - The Red River is also seen as a "development river," with Moutai committed to social contributions and long-term partnerships with farmers to boost income [2] - The chairman highlights the importance of "gratitude and giving back" as a reflection of corporate responsibility, promoting ESG principles for societal harmony and improved living standards [2]
茅台集团董事长陈华:绿色发展是必由之路,开放共享是必然趋势