五年换四帅，“刹”不住茅台跌势

Core Viewpoint - The price of 53-degree 500ml Feitian Moutai has dropped below 1700 yuan for the first time, indicating significant pressure on Guizhou Moutai amid a broader industry downturn [1][3][4]. Price Trends - As of October 28, 2025, the wholesale reference price for Feitian Moutai has fallen to 1690 yuan, down 25 yuan from the previous day, marking a cumulative decline of over 20% from its initial price of 2220 yuan [1][2]. - The retail price of Feitian Moutai has shown a consistent downward trend since June 2025, with significant drops occurring at various points throughout the year [4][6]. Company Performance - Guizhou Moutai reported a total revenue of 91.094 billion yuan for the first half of 2025, reflecting a year-on-year growth of 9.16%, while net profit increased by 8.89% to 45.403 billion yuan, both representing the lowest growth rates in a decade [2][6]. - The company is facing challenges in maintaining growth amid a declining price environment and increasing inventory levels [7][8]. Industry Context - The overall white liquor industry is experiencing high inventory levels and weak demand, with a reported 20% year-on-year decline in sales during the Mid-Autumn Festival and National Day holidays [6][8]. - The industry has seen a reduction in the number of large-scale white liquor enterprises, with over 100 companies exiting the market, leading to increased concentration [8]. Strategic Changes - Guizhou Moutai has undergone multiple leadership changes, with the recent appointment of Chen Hua as chairman, marking the fourth change in five years [2][16]. - The company has attempted various strategies to stabilize prices, including limiting supply to e-commerce and wholesale markets, but these efforts have been undermined by external pressures and internal strategic shifts [5][11]. Market Dynamics - The price decline of Feitian Moutai reflects a broader trend of price inversion affecting 60% of white liquor companies, with nearly 60% reporting reduced operating profits [8][9]. - The high inventory levels and price inversions are leading to a structural adjustment in the industry, with a focus on inventory reduction and price stabilization [7][10].