GEELY AUTO(HK:00175) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-28 10:28Core Insights - Geely has officially launched its electric vehicle model, Geely International EX5, in the UK market, with prices set at £31,990, £33,990, and £36,990 for different variants, making it competitive against local offerings like BYD ATTO3 and Tesla Model 3 [1][5] - The company aims to achieve annual sales of 100,000 units in the UK by 2030, which requires a compound annual growth rate significantly higher than the local market average [5][6] - Geely plans to introduce 15 new models in Europe over the next five years and establish over 1,000 sales outlets, focusing on the UK as a strategic entry point into the European market [2][5] Market Strategy - Geely has established 25 sales service outlets in the UK, with plans to double this number by the end of the year and reach 100 by 2026 [5][6] - The UK market is seen as a core part of Geely's European strategy due to its lack of dominant domestic brands and a consumer base open to new entrants [6][7] - The company is adopting a dual approach of promoting both electric and fuel vehicles, aiming to compete with established brands like Toyota in the fuel segment while targeting higher growth rates in the electric vehicle market [7][9] Performance and Growth - Geely's overall sales have been growing, with 1.1678 million new energy vehicles sold in the first three quarters of the year, achieving a penetration rate of 53.8% [9][10] - The company has seen a 61.8% increase in sales in the European market during the first nine months of the year, with a significant rise in new energy vehicle exports [10] - Geely's strategy includes leveraging established brands like Volvo to enhance brand recognition in the competitive European market [10]