PING AN OF CHINA(HK:02318) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-28 10:30Core Insights - The core innovation of the "Ping An Happy Health" brand upgrade is the establishment of a "Family Health Asset" account system [1] - This system consists of three components: health points, health insurance, and health rights, allowing users to gain more health protection through earned points [1] - The model aims to integrate short-term incentives with long-term health improvements, promoting lifestyle changes and supporting the construction of a healthy China [1] Company Strategy - The brand upgrade reflects a strategic shift towards a digital platform that enhances user engagement and health management [1] - By focusing on family health assets, the company is positioning itself to meet evolving consumer needs in health insurance [1] - The initiative aligns with corporate social responsibility goals, emphasizing the company's commitment to public health [1]