腾讯AI应用ima推Agent能力，与元宝差异化布局C端赛道

Core Insights - Tencent's AI-native application ima has launched its 2.0 version, introducing features like "task mode" based on agent capabilities and a knowledge base called "AI points" [1][3] - Since its launch a year ago, ima has seen significant growth, with its knowledge base reaching 200 million files and monthly active users increasing over 80 times since January [1][4] - The application is designed to enhance knowledge management and collaboration efficiency, similar to popular overseas AI products like Notion and Google's NotebookLM [1][3] Product Features - The new "task mode" allows users to generate reports and podcasts by initiating tasks in natural language and attaching various types of documents [3] - ima integrates multiple large models, including Tencent's Mix Yuan and DeepSeek, and is accessible across platforms like Windows, mini-programs, and mobile applications [3] - The application aims to improve productivity by transforming various documents and media into a personalized knowledge base [1][2] Market Position and Strategy - ima is part of Tencent's strategy to expand its presence in the AI-native application market, competing with other products like "Yuanbao" and QQ Browser [3][4] - Despite its late launch and niche focus on personal knowledge management, ima has gained popularity among a specific user group, being regarded as a "knowledge management artifact" [4][5] - Tencent is cautious about the commercialization of ima and "Yuanbao," focusing on finding the best application scenarios before investing heavily in marketing [5]