全球化布局再落“关键一子” 吉利出海提速锚定欧洲主流汽车品牌

Core Insights - Geely Auto has officially entered the UK market with its pure electric model, Geely International EX5, and plans to launch 15 new models in Europe over the next five years, aiming to establish a network of over 1,000 dealerships and service centers [1][3][4] Group 1: Market Expansion - The UK is identified as a strategic high ground for Geely's expansion into Europe, as it has become the largest market for new energy vehicles in Europe, with a growth rate of 34.6% for pure electric vehicles in the first half of 2025 [3][4] - Geely has established 25 sales outlets in the UK and plans to increase this number to 40 by the end of 2025 and 100 by the end of 2026, aiming for full coverage across the UK [3][4] Group 2: Sales Performance - In the first nine months of this year, Geely's total sales reached 2.17 million units, a year-on-year increase of 46%, with new energy vehicle sales reaching 1.168 million units, a significant increase of 114% [5][6] - Geely's sales in September alone surpassed Tesla, positioning the company as the second-largest globally with 165,000 units sold [5][6] Group 3: Global Strategy - Geely's CEO has indicated that the company expects to exceed 3 million units in total sales for 2025, with a domestic market share increase from 6.3% in 2021 to 10.4% currently [6][7] - The company aims to focus on overseas expansion as a key development strategy, with a target of 423,000 units in overseas sales for the year, having already achieved 71% of this goal by the end of the third quarter [6][7] Group 4: Technological Development - Geely is committed to a long-term strategy that emphasizes not just short-term sales but a comprehensive global layout, including five design centers, five engineering research centers, and five testing areas [7][8] - The company has invested over 250 billion RMB in R&D over the past 11 years, achieving industry-leading results in core technology areas and continuously exploring advancements in AI and smart technology [7][8] Group 5: Sustainability Goals - Geely has set a carbon neutrality target for 2045 and has achieved a 23.5% reduction in carbon emissions per vehicle by the first half of 2025, with a total reduction of 9.7 tons per vehicle [8]