“智领升级 巢向未莱”：青岛雀巢莱西工厂双产线投产， 引领食品产业新格局

Core Insights - Nestlé's new production lines for UHT milk and coffee in Qingdao represent a significant milestone in its strategic expansion in China and contribute to the local food and beverage industry development [1][3] Group 1: Investment and Production - The UHT milk project has an initial investment of 250 million yuan and utilizes fully automated digital production technology, positioning Qingdao Nestlé as the first intelligent dairy factory globally [3] - The new coffee production line aims to meet the rising consumer demand and enhance Nestlé's product offerings in the instant coffee sector [3] Group 2: Historical Context and Development - Nestlé has established a strong presence in Laixi since 1994, evolving from a single product factory to a comprehensive production base with liquid dairy products and instant coffee facilities [3][6] - The company has created a complete industrial chain in Laixi, including R&D, processing, packaging, storage, and transportation, making it the largest production base for Nestlé in Greater China [3] Group 3: Regional Impact and Collaboration - The new production lines are expected to drive the development of supporting industries such as warehousing and logistics, enhancing local agricultural and processing standards [7] - Nestlé's operations in Laixi have transformed the region into a significant dairy source, with an annual milk production capacity of 200,000 tons, benefiting over 1,000 local farmers [6][7] Group 4: Future Outlook - Nestlé plans to continue investing in the UHT milk project and enhance its R&D capabilities for ready-to-drink products, focusing on health and nutrition tailored for Chinese consumers [8] - The company aims to promote green transformation across its production processes and support rural revitalization through its "company + farmer" model [8]