iPhone也学坏了，正努力往iOS塞广告

Core Insights - Apple is set to introduce advertisements in its Maps application, similar to the search bidding model used in the App Store, allowing businesses to pay for more prominent placement in search results [4][18] - The company aims to enhance its advertising presence across iOS, indicating a shift from its historically ad-free ecosystem [3][18] - Apple's advertising strategy is expected to leverage AI to ensure relevant search results while maintaining a superior user experience compared to competitors like Google Maps [8][18] Advertising Strategy - The new advertising in Apple Maps will not initially appear on the homepage but will be integrated into search results [6] - Apple has previously implemented ads in the App Store, Apple News, and briefly in the Wallet app, but has maintained a more restrained approach compared to Android systems [9][12] - The company plans to expand advertising into other native applications, such as Books and Podcasts, in the future [8] Financial Implications - Apple's services revenue is projected to reach $96.17 billion in fiscal year 2024, with advertising contributing approximately 10% of this segment [18] - The services segment has seen a year-over-year growth of 13%, now accounting for 25% of total revenue [18] - Morgan Stanley predicts that increased advertising efforts in Apple TV+ and the App Store could boost ad revenue from $2 billion to $11 billion by fiscal year 2025, with a growth rate of 33% [18] User Experience and Privacy - Apple's advertising approach is designed to be less intrusive than some Android systems, allowing users to disable system-level ads easily [16][12] - The implementation of the App Tracking Transparency (ATT) policy in 2021 has attracted more advertisers to Apple's ecosystem, as they can utilize first-party data for targeted advertising [19] - Despite the potential benefits, this shift towards advertising has led to user dissatisfaction, as Apple was traditionally viewed as a platform with minimal ads [19][20]