XIAOMI(HK:01810) Guan Cha Zhe Wang·2025-10-28 14:30Core Insights - Xiaomi has officially launched its third major manufacturing facility, the Wuhan Smart Home Appliance Factory, marking a significant step in its "human-vehicle-home ecosystem" strategy [1] Group 1: Factory Details - The Wuhan factory covers over 750 acres (over 500,000 square meters) with a total investment plan exceeding 2.5 billion yuan, and a peak annual production capacity of 7 million units, expected to generate an annual output value of 14 billion yuan [3] - The factory was completed in just 11 months, with structural completion in less than two months and equipment installation and debugging taking six months, showcasing the "Wuhan speed" [3] Group 2: Business Goals and Performance - Xiaomi aims to become a leading brand in China's home appliance sector within five years, targeting a scale of 100 billion yuan in its home appliance business and aiming for its air conditioning segment to rank among the top two in the Chinese market [3] - The company reported that air conditioning shipments are expected to exceed 5.4 million units in Q2 2025, setting a new quarterly record, with growth rates surpassing 50% for three consecutive quarters, and a 66% year-on-year increase in smart home appliance revenue [3] Group 3: Strategic Vision - Xiaomi is committed to being a contributor to the industry rather than a disruptor, focusing on promoting industry progress without engaging in price wars [3] - The company has established a complete industrial chain in Wuhan, including R&D, manufacturing, and validation, positioning the city as a core manufacturing hub for its home appliances and a benchmark for smart manufacturing in Central China [4]