海底捞“联姻”火山引擎 用AI“涮”出火锅行业新未来

Core Insights - Haidilao is embracing artificial intelligence (AI) to enhance customer experience and operational efficiency amid industry homogenization and growth bottlenecks [2][4] - The company has partnered with Volcano Engine to implement AI decision-making systems across its nationwide stores by 2024, demonstrating immediate positive impacts on service quality [2][3] Group 1: AI Implementation - Haidilao's AI initiatives include a comprehensive digital operation system covering the entire dining experience, from pre-meal to post-meal [2][3] - The introduction of AI has led to a more proactive approach in understanding customer preferences, allowing for improved service delivery [2][3] - AI-driven features such as personalized menu recommendations and smart reservation systems have reduced customer wait times by approximately 30% [3] Group 2: Internal Efficiency - The AI system "Haidilao Damingbai" serves as an internal resource for employees, addressing various inquiries related to onboarding, benefits, and even psychological counseling [3] - The integration of AI has resulted in over a 50% increase in the efficiency of marketing strategy implementation [4] - The automation of data processing and refinement of membership operations have shortened the onboarding period for customer service representatives while enhancing service quality [4]