三元乳业，持续“失守”大本营丨消费参考

Core Viewpoint - Sanyuan Dairy's sales continue to decline, with a significant drop in revenue in its core Beijing market, reflecting broader challenges in the dairy industry and increased competition from alternative beverages [2][4][7]. Sales Performance - In the first three quarters of 2025, Sanyuan Dairy's dairy product segment reported sales of 4.718 billion yuan, down from 5.315 billion yuan in the same period last year, marking a year-on-year decline of 5.97 million yuan [2]. - Breakdown of sales includes liquid milk at 2.917 billion yuan, solid milk at 703 million yuan, and ice cream and others at 1.098 billion yuan, compared to 3.359 billion yuan, 675 million yuan, and 1.281 billion yuan respectively in the previous year [2]. Market Challenges - Sanyuan Dairy's sales in Beijing fell to 2.28 billion yuan from 2.67 billion yuan year-on-year, a decrease of 390 million yuan [4]. - The overall consumer market in Beijing is contracting, with retail sales down 5.1% to 980.31 billion yuan in the first three quarters [5]. - The rise of new tea beverages, which are competing with liquid milk products, has intensified the pressure on Sanyuan Dairy [6]. Competitive Landscape - The competition in the dairy sector, particularly in first-tier cities like Beijing and Shanghai, is intensifying, with major players like Yili and Mengniu aggressively expanding their market presence [6][7]. - Sanyuan Dairy faces increased competitive pressure in Beijing, which is critical for its sales performance [7].