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Core Viewpoint - The banquet economy is evolving, with various restaurant brands, including Haidilao, entering the banquet market despite a declining marriage rate and seemingly shrinking banquet market. This shift indicates a transformation in consumer preferences and market dynamics [1][9]. Group 1: Haidilao's Banquet Strategy - Haidilao has launched its first banquet store in Shenzhen, offering a minimum dining standard of 111 yuan per person, catering to various events such as weddings and corporate gatherings [1][3]. - The banquet store features a unique design with celebratory color schemes and dedicated spaces for ceremonies and interactions, including customizable services for different event types [3][12]. - The menu offers five price tiers for banquet packages, ranging from 888 yuan to 3688 yuan for an 8-person table, with options for both high-end and standard dishes [4][9]. Group 2: Industry Trends and Consumer Behavior - Many restaurant brands, including McDonald's and Heytea, have ventured into the banquet market, offering themed packages and catering services, while traditional banquet halls face closures due to declining business [7][10]. - The overall wedding registration numbers have significantly decreased, dropping from 13.47 million in 2013 to 6.11 million in 2024, leading to a reduced demand for large-scale banquets [9][10]. - Younger generations are shifting towards smaller, more personalized celebrations, with nearly 60% opting for weddings with fewer than 10 tables, indicating a growing preference for intimate gatherings over traditional large banquets [9][10]. Group 3: Market Dynamics and Opportunities - The banquet industry is witnessing a shift from large-scale events to smaller gatherings, creating opportunities for restaurants to adapt their offerings and operational models [9][12]. - Haidilao's banquet and private room stores are designed for smaller events, allowing for cost-effective and flexible operations compared to traditional banquet halls [12][14]. - The rise of non-traditional celebrations, such as baby showers and graduation parties, presents additional revenue streams for restaurants, enhancing customer retention and repeat business [14].