Hainan Airlines Holding(SH:600221) Zhong Guo Min Hang Wang·2025-10-29 02:53Core Points - Hainan Airlines successfully launched its "Mimi Snow King" themed aircraft, marking a new collaboration with Mixue Ice City, enhancing the travel experience for passengers [1][2] - The aircraft features a large "Flying Snow King" character on its exterior, creating a playful and engaging atmosphere for travelers [2][4] - Passengers on the inaugural flights received themed gifts, including a Snow King plush toy and a gift package, contributing to a unique onboard experience [2][4] Company Initiatives - Hainan Airlines has been actively engaging in innovative marketing strategies, including themed flights and collaborations with various brands to enhance customer experience [4][5] - The airline has previously launched several themed aircraft, such as the "Hainan Free Trade Port" and "IHG Zouxing" planes, showcasing its commitment to creative branding and customer engagement [5] - The introduction of the "Mimi Snow King" aircraft is part of Hainan Airlines' strategy to expand its innovative boundaries and continuously surprise travelers with unique flying experiences [5]