Core Insights - The article highlights the significance of the "Chongyang Down Sand" event, marking the beginning of the annual brewing cycle for Moutai, which reflects a blend of natural and cultural elements [2][3] - The brewing process is deeply rooted in seasonal practices, with "Duanwu Making Qu" and "Chongyang Down Sand" being two key milestones that embody traditional wisdom [2] - The choice of the Chongyang Festival for starting the brewing process is influenced by favorable climatic conditions, which enhance the fermentation process and the cultivation of beneficial microorganisms [2] - The quality of water from the Chishui River during this period is optimal for brewing, as it transitions from turbid to clear after the rainy season [2] Company and Industry Summary - Moutai uses a specific variety of sorghum, known as Hongyingzi glutinous sorghum, which is characterized by small grains, thick skins, and high amylopectin content, contributing to the rich flavor profile of Moutai liquor [3] - The first Chishui River Forum, themed "Heaven and Earth Nurturing," will take place on October 28 in Moutai Town, Guizhou, gathering global industry leaders and scholars to discuss sustainable development in the liquor industry [3] - Moutai aims to promote its brand globally, encapsulating the vision of making Moutai loved worldwide and presenting its fine liquor to consumers [3]
贵州茅台 重阳·下沙 顺天时·酿美酒·共未来