Group 1 - The 2025 Tmall Double 11 Super Release Ceremony was held in Shanghai, showcasing a range of new products including the Milan Winter Olympics mascots and various AI technology items [1] - Tmall has launched over ten new products related to the Winter Olympics, including plush toys and Olympic-themed jewelry, exclusively available on its platform [1] - Tmall President Liu Bo stated that the new product series will enhance the purchasing experience for Olympic merchandise, allowing Chinese fans to engage with the Olympic spirit ahead of the Milan Winter Olympics [1] Group 2 - Quark's first self-developed AI glasses, S1, began pre-sale on Tmall on October 24, achieving the top position in the XR device sales ranking for Double 11 [2] - Tmall has significantly increased its investment in new product incentives, with nearly 40,000 brands launching 2.45 million new products, marking a 46% increase compared to the same period last year [2] - The platform features various new releases in the sports and fashion sectors, including a replica of the 1992 Barcelona Olympic medalist uniform and a special series celebrating Hello Kitty's birthday [2]
2025天猫双11首发245万款新品,同比去年增长46%