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视频|茅台出海记:从“赤水河”到“全世界”的破局密码

Core Insights - The article highlights the significant growth of Moutai's overseas revenue, surpassing 5 billion, with exports reaching 2,100 tons in 2025 [2] - The first Chishui River Forum will focus on the exchange of Chinese and foreign wine cultures, supporting Moutai's transition from "going abroad" to "internationalization" [2] - Moutai's strategy includes a "three-step" approach and six major systems to enhance its global presence [2] Group 1 - Moutai's overseas revenue has exceeded 5 billion, marking a substantial achievement in its international expansion efforts [2] - The company exported 2,100 tons of products in 2025, indicating a strong demand in international markets [2] - The upcoming Chishui River Forum is set to facilitate cultural exchanges, which may further bolster Moutai's brand recognition globally [2] Group 2 - Moutai's "three-step" strategy aims to enhance its international market penetration and brand positioning [2] - The implementation of six major systems is designed to support the company's global operations and marketing efforts [2] - The focus on cultural exchange at the forum reflects Moutai's commitment to integrating into the global wine culture [2]