乘风破浪正当时！东鹏饮料稳步打造民族品牌全球供应链新版图

Core Insights - The Chinese functional beverage market is experiencing significant growth potential, with per capita consumption expected to rise from 9.9 liters in 2024 to 16.2 liters by 2029, reflecting a compound annual growth rate (CAGR) of 10.1% [1] - Dongpeng Beverage, a leading player in the domestic functional beverage market for four consecutive years, is accelerating its global expansion based on a solid domestic market foundation [1] Group 1: Market Growth Potential - The per capita consumption of functional beverages in China is notably lower than in the US, Germany, and Japan, indicating substantial room for market expansion [1] - Increased consumer awareness, expanded consumption scenarios, and growing demand are driving the anticipated growth in the functional beverage sector [1] Group 2: Production Base Strategy - Dongpeng Beverage has established 13 production bases across the country, with 9 already operational, to support its domestic and international market coverage [3] - The Hainan and Kunming bases are positioned as strategic points for Southeast Asia, leveraging geographical advantages and free trade policies to facilitate efficient supply chain operations [3][5] - The Hainan base will serve as a benchmark for intelligent production, while the Kunming base will act as a nearshore production hub to quickly respond to market demands in neighboring Southeast Asian countries [5] Group 3: Domestic Market Coordination - The Zhongshan and Tianjin bases are designed to strengthen the domestic market, with Zhongshan serving as a southern hub and Tianjin as a northern barrier [6][7] - Zhongshan's advanced digital technology will enhance supply chain efficiency, while Tianjin's localized production will reduce logistics costs and improve supply response times in the northern market [7] - The collaboration between the southern and northern bases is expected to solidify Dongpeng Beverage's domestic market presence and support its global strategy [7] Group 4: Supply Chain Network - The coordinated operation of 13 production bases is creating an efficient supply chain network across China, with specific bases targeting different regional markets [8] - The strategic layout of production capabilities is enabling Dongpeng Beverage to steadily expand its overseas market presence, contributing to the global narrative of a Chinese beverage brand [8]