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用“一键三连”激活新大众文艺:B站沙龙打破界限,探索UGC赋能影视的更多可能

Core Insights - The salon highlighted the transformative impact of UGC (User-Generated Content) on the film and television industry, emphasizing its role as a core driving force rather than just an added value [10][12] - The integration of UGC and AIGC (AI-Generated Content) is reshaping the creative landscape, fostering a more open and inclusive ecosystem for content creation [8][10] Group 1: UGC's Role in the Industry - UGC has evolved from a supplementary aspect of the film industry to a central driving force, as evidenced by its prominent presence in high-level discussions [10] - The event showcased how UGC captures the emotional needs of different generations, reflecting a significant shift in audience engagement and content creation [3][4] - Bilibili's PUGC (Professional User-Generated Content) ecosystem is crucial in facilitating the transition from UGC to PGC (Professional Generated Content), enhancing the creative process [10][11] Group 2: Technological Integration - The rapid advancement of internet and AI technologies is significantly influencing UGC's role in film creation, allowing for more dynamic and responsive content production [3][5] - AI tools are lowering the barriers to entry for content creation, encouraging more users to engage in creative processes [8][9] - The collaboration between UGC creators and industry professionals is fostering a symbiotic relationship that enhances the overall creative output [7][8] Group 3: Future Outlook - The future of UGC in the film industry is expected to be characterized by deeper integration with professional content, leading to innovative storytelling and audience engagement [12] - Bilibili is positioned as a key player in this transformation, acting as a hub for creative talent and a facilitator of new content dynamics [10][11] - The ongoing evolution of UGC and AIGC will continue to redefine the boundaries of content creation, emphasizing the importance of human creativity alongside technological advancements [8][10]