国际金价狂飙超60%“无缘”周大生：营收六连跪，今年关店333家！联手无忧传媒求生？专家：业绩反转很难

Core Viewpoint - The company, Zhou Dasheng, is experiencing significant revenue decline, with a 16.71% year-on-year drop in Q3 revenue, marking the sixth consecutive quarter of revenue decline. This trend is exacerbated by a substantial decrease in its franchise business revenue, which fell by 56.34% year-on-year in the same quarter [2][3][4]. Financial Performance - Zhou Dasheng reported Q3 revenue of 2.175 billion yuan, down 16.71% year-on-year, while net profit attributable to shareholders increased by 13.57% to 288 million yuan [3]. - For the first three quarters of 2025, total revenue was 6.772 billion yuan, a 37.35% decline year-on-year, with net profit at 882 million yuan, up 3.13% [3]. - The company has seen a continuous revenue decline over six quarters, with percentage drops of 20.89%, 40.91%, 18.79%, 47.28%, 38.47%, and 16.71% respectively [3][4]. Business Segmentation - Revenue from the franchise business was 3.345 billion yuan, down 56.34% year-on-year, while self-operated offline business revenue was 1.342 billion yuan, down 0.86% [4][5]. - E-commerce revenue increased by 17.68% to 1.945 billion yuan, indicating a shift towards online sales [4][5]. - The revenue from gold product wholesale sales plummeted by 64.58% [4]. Store Count and Business Model - The total number of stores decreased by 560 year-on-year, with franchise stores accounting for a significant portion of the closures [8][10]. - As of September 30, 2025, the company had 4,675 stores, including 4,275 franchise stores and 400 self-operated stores [8]. - The company is focusing on optimizing its channel quality by closing inefficient stores and enhancing its self-operated system [10]. Legal Issues - Zhou Dasheng faced a legal dispute resulting in a compensation of 2.78 million yuan, a fraction of the original claim of 211 million yuan. The company stated that this legal issue would not impact its current or future profits [12][13]. Strategic Initiatives - In response to declining performance, Zhou Dasheng is accelerating its transition to online sales, partnering with Wuyou Media to establish a joint venture aimed at enhancing its e-commerce capabilities [13][14]. - The company is focusing on high-value, cost-effective products to counteract the weak demand for traditional gold items due to high prices [14]. Market Challenges - The company's heavy reliance on the franchise model has become a liability in the current market environment, where high gold prices and rental costs are squeezing franchisee profitability [11][14].