数据机构：淘宝APP闪购入口月活峰值达3.7亿，推动淘宝流量高峰、有助双11增长

Core Insights - The report by QuestMobile highlights significant growth in the food delivery and instant retail sectors, driven by competition among major e-commerce platforms, which is expected to boost sales during the upcoming Double 11 shopping festival [1][2] Group 1: Market Growth and User Engagement - From July to September, the food delivery market experienced rapid growth, with daily order volumes increasing from approximately 100 million in May to over 200 million [1] - Taobao's flash purchase feature reached a peak of 120 million daily orders in August, with monthly active users nearing 370 million [1] - In the third quarter, monthly active users for Taobao, Meituan, and JD.com saw substantial increases, with Taobao's monthly active users approaching 1 billion in August and September, marking a historical high [1] Group 2: Impact on Related Industries - The growth in food delivery services has positively impacted related sectors such as tourism, entertainment, and hotel services, with monthly active users for related apps increasing by 11.9% and 16.1% year-on-year, respectively [4] Group 3: E-commerce and Consumer Behavior - The cumulative growth rate of online retail sales has rebounded to 9.8%, with online service consumption increasing by 20.2% and instant e-commerce sales growing by 24.3% in the first nine months of the year [7] - Consumers are increasingly comparing multiple platforms, with overlapping user numbers for Taobao, Meituan, and JD.com rising by nearly 20% year-on-year [7] Group 4: Delivery Workforce Dynamics - The number of delivery riders has rapidly expanded, with active users of rider apps exceeding 14 million in July and August, representing a growth of over 140% since January [7] - The overlap of active users among different rider platforms has increased significantly, with a notable rise in users simultaneously utilizing Meituan and other platforms [7] Group 5: Industry Standards and Safety - In response to intense competition, platforms are focusing on building food safety ecosystems and enhancing service quality, with ongoing upgrades to rider support and protection systems [9]