亚马逊潜力市场排名，避开内卷红海

Core Insights - The report by Marketplacepulse provides a comprehensive evaluation of Amazon's global markets, emphasizing the importance of factors beyond GMV, such as revenue, traffic, seller longevity, and diversity [2][4]. Market Evaluation - The United States ranks first with an estimated 3P GMV of $305.3 billion and an average revenue per active seller of $557,088, indicating a high level of competition and traffic [3]. - Japan, despite having a lower GMV of $12.8 billion, ranks second due to a remarkable seller five-year survival rate of 15.5%, suggesting a more stable market for sellers [4]. - Germany and the United Kingdom follow, with GMVs of $50.8 billion and $53.7 billion respectively, showcasing significant market opportunities [3]. Strategic Implications - The findings suggest two distinct strategies for cross-border e-commerce sellers: targeting the high-revenue U.S. market or pursuing stable operations in Japan [4]. - The choice of market should align with the seller's product characteristics, financial strength, and operational endurance, highlighting the need for a data-driven market selection approach [4]. Operational Challenges - Successfully entering a chosen market requires efficient operations to convert potential into profit, necessitating robust backend support for managing complexities such as advertising and inventory [5]. - Tools like 易仓 ERP can assist sellers in implementing multi-market strategies effectively [5]. Market Dynamics - The report signifies a shift in the global market landscape, indicating that traditional methods of simply listing products are no longer sufficient for success [6]. - Sellers must develop a deep understanding of market differences and leverage tools for refined operations to thrive in the evolving e-commerce environment [6].