五粮液股份总经理华涛率队到贵州珍酒参观考察

Core Insights - The visit by Wuliangye's management team to Guizhou Zhenjiu highlights the importance of collaboration and knowledge exchange in the liquor industry [9] Group 1: Company Overview - Wuliangye's delegation, led by Vice Chairman and General Manager Hua Tao, visited Guizhou Zhenjiu to explore its brewing techniques, market expansion, and integration of wine and tourism [1] - The Zhaojiagou Ecological Brewing Area, as Zhenjiu's largest production base, covers an area of 1,111 acres with a brewing capacity of 25,000 tons and a qu production capacity of 46,000 tons [6] Group 2: Production Techniques - During the visit, the team observed Zhenjiu's "1287" brewing process and "831415" brewing code, gaining insights into various production techniques such as grain soaking, spreading, and qu sprinkling [8] - The delegation praised Zhenjiu's unique qu production techniques and the flavor characteristics of the qu blocks [6][9] Group 3: Brand Development - Zhenjiu has established a distinctive brand narrative and immersive experience system, leveraging its unique natural environment and brewing resources [9] - The construction of Zhenjiu's estate is anticipated to enhance its brand presence and consumer engagement [9]