Core Insights - The travel consumption potential of the silver-haired population is rapidly increasing as the "post-70s" generation enters middle age [2][3] - The silver-haired demographic, particularly those aged 60 and above, shows a strong preference for high-quality travel experiences, spending over 30% more on accommodation compared to younger travelers [3] - The rise of the "new generation silver-haired" group, characterized by higher internet usage, is driving trends in travel consumption, including participation in popular travel activities [2][5] Travel Spending Trends - From January to September 2025, the average accommodation expenditure for travelers aged 60 and above was over 30% higher than that of younger groups, with a significant preference for mid to high-end hotels [3] - The silver-haired demographic constitutes over 70% of luxury cruise users aged 50-70, and over 90% of high-ticket polar cruise customers spend more than 100,000 yuan [3] - The average spending on customized travel experiences for the silver-haired group exceeds 12,000 yuan, which is 25% higher than other age groups [3] Seasonal Travel Preferences - The travel themes and destination choices of the silver-haired population exhibit clear seasonal patterns, with spring focused on flower viewing, summer on wellness retreats, and winter on escaping the cold [4] - Popular domestic destinations for silver-haired travelers include Beijing, Yunnan, and Sichuan, while favored international destinations for short trips include Hong Kong, Macau, and Osaka [4] Emerging Travel Trends - The "new generation silver-haired" group is increasingly interested in diverse travel experiences, with a notable rise in bookings for "internet celebrity" destinations, showing over 200% growth in related travel routes [5] - The trend of "county tourism" is gaining traction among the silver-haired demographic, with hotel bookings in popular county-level destinations seeing a similar increase of over 200% [5] AI Integration in Travel - The travel AI tool DeepTrip has quickly gained traction among older users, surpassing 200,000 users within six months, indicating a growing reliance on technology for travel planning [6] - DeepTrip offers customized travel solutions for older users, prioritizing accessibility and comfort, and is designed to cater to the specific needs of the silver-haired demographic [6] - The project aims to enhance its services for older travelers, reflecting the increasing importance of this demographic in the tourism market [6]
同程旅行发布银发游报告：追潮流不输年轻人，银发族也爱“奔县游”