苹果最新季度大中华区收入下滑,管理层预计下季度恢复增长

Core Insights - Apple's Q4 2025 revenue reached $102.466 billion, a year-over-year increase of 8%, with net profit at $27.466 billion, up 86.4% [1] - For the fiscal year 2025, Apple reported total revenue of $416.161 billion, a 6.4% increase, and net profit of $112.01 billion, up 19.5% [1] - The company achieved record revenue in both iPhone and services segments during the latest quarter [1] Revenue Breakdown - In Q4, iPhone revenue was $49.025 billion, up 6%, while Mac revenue was $8.726 billion, up 12.7% [3] - iPad and wearables, home, and accessories revenue were $6.952 billion and $9.013 billion, showing minimal growth and a slight decline, respectively [3] - For the fiscal year, iPhone revenue was $209.586 billion, a 4.2% increase, while wearables, home, and accessories revenue fell by 3.6% to $35.686 billion [3] Regional Performance - In Q4, revenue growth was observed in most markets, except for Greater China, which saw a decline of 3.6% to $14.493 billion [3][4] - Revenue from the Americas, Europe, Japan, and other Asia-Pacific markets grew by 6%, 15.2%, 12%, and 14.3%, respectively [3] - For the fiscal year, Greater China's revenue was $64.377 billion, down 3.8%, while other regions experienced growth [4] Management Insights - CEO Tim Cook attributed the growth in iPhone revenue to the iPhone 16 series [4] - The decline in Greater China was linked to supply constraints on the iPhone 17 series, with expectations for recovery in the next quarter [4] - Management noted that subsidies in China positively impacted sales across various product categories [4] AI Developments - Apple is building a private AI cloud and has begun production of servers to support Apple Intelligence [5] - The company is optimistic about AI's potential impact on sales but has not conducted in-depth investigations into its effects on iPhone sales [5] - Future operational expenditures are projected to be between $18.1 billion and $18.5 billion, with significant investments in AI [5] Stock Performance - As of October 30, Apple's stock rose by 0.63%, reaching a market capitalization of $4.03 trillion, marking a historical high [6]