人民财评：“村字号”，助推乡村振兴的新动力

Core Insights - The "village-themed" cultural and sports activities in rural China have become a new trend, showcasing the vitality of rural areas and reflecting significant cultural changes [1][2] - In 2024, over 2.2 million "village-themed" activities are expected to be held nationwide, with a participation rate exceeding 70% among farmers [1] - The economic impact of these activities is projected to generate 13.09 billion yuan in 2024 and an estimated 14.28 billion yuan in 2025 [2] Summary by Sections Cultural Transformation - "Village-themed" activities allow farmers to express themselves through local culture, enhancing their sense of identity and pride in their hometowns [1] - These activities incorporate local traditions and heritage, such as folk songs and crafts, creating a unique cultural experience [2] Economic Impact - The integration of cultural and sports activities has opened new pathways for rural economic development, with events like "Village BA" and "Village Chef" attracting tourists and boosting local sales [2] - The activities serve as a bridge connecting urban and rural areas, blending tradition with modernity to create new forms of cultural expression [2] Future Considerations - There is a need to prevent homogenization in rural activities to ensure sustainable growth and long-term success of the "village-themed" initiatives [2][3]