Core Viewpoint - The strategic cooperation agreement between Tongcheng Travel and Liaoning Airport Group aims to innovate business models and enhance the "smart airport" concept, contributing to the revitalization of the ice and snow economy in Liaoning Province and promoting its unique cultural heritage [1][3]. Group 1: Strategic Cooperation Details - The cooperation will focus on marketing collaboration, expanding the travel chain, developing cultural tourism resources, and establishing a Northeast Asia international hub [3]. - Both parties will support the high-quality development of civil aviation in Liaoning through online and offline marketing, enhancing the integration of air travel services, and improving the quality of air-rail intermodal services [3][5]. - The agreement includes integrating retail and dining services at airports into the Tongcheng Travel platform to improve commercial efficiency [3][4]. Group 2: Ice and Snow Economy Development - Liaoning Province aims to become a leader in the ice and snow economy, leveraging its natural resources and hosting the 2028 National Winter Games [3][4]. - The provincial government plans to develop high-quality ice and snow tourism destinations by 2030, with the ice and snow industry expected to reach a total output value of approximately 250 billion yuan [4]. - The cooperation will also involve designing and promoting integrated travel products, such as "flight + attraction tickets" and "flight + skiing packages," to attract more tourists [4][5]. Group 3: Leadership Statements - Liaoning Airport Group's Chairman expressed that this cooperation marks a significant step in the digital transformation and service upgrade of the airport group [5]. - The CEO of Tongcheng Travel highlighted that the partnership opens a new chapter in the integration of air travel and tourism, focusing on enhancing the overall travel experience for passengers [5]. Group 4: Airport Operations - Liaoning Airport Group operates several airports, with Shenyang Taoxian International Airport projected to handle 23.744 million passengers and 228,000 aircraft movements in 2024, ranking 27th among airports in China [7].
同程旅行与辽宁机场集团达成战略合作，协力打造东北亚国际枢纽