CONBA(SH:600572) Xin Jing Bao·2025-10-31 02:08Core Insights - The protein powder market is undergoing a "standard revolution" to address issues such as significant differences in protein content, inconsistent quality, and non-standard labeling, which have negatively impacted consumer experience and industry health [1][5] - Kangnbei (600572) has collaborated with five universities to establish China's first group standard for protein powder (T/ACCEM 596—2025), mandating a minimum protein content of 80% and setting uniform requirements for raw material sources, contaminant limits, and labeling [1][3] Group 1 - Kangnbei's Jin Guan protein powder has a measured protein content of 94.6g/100g, approximately 31.5 times that of milk, and has been certified as a "90% protein powder pioneer" [3] - As a state-controlled large pharmaceutical and health enterprise, Kangnbei extends its pharmaceutical-grade quality management system to nutritional product manufacturing, ensuring strict standards from raw material selection to process control [3][5] - The establishment of these standards is expected to shift the protein powder industry from "quantity competition" to "quality enhancement," reflecting Kangnbei's commitment to innovation and industry upgrade [5] Group 2 - According to the "2025 National Protein Intake Status Survey Report," nearly half of adults are at risk of insufficient protein intake, and over 70% lack scientific knowledge on supplementation [6] - Protein powder is becoming a standard part of nutrition for the general public, not just for fitness enthusiasts, although many still face challenges in selecting the right products [6][7] - The future of protein powder selection may hinge on having clear standards and verifiable information [7]