中国汽车品牌自信崛起：从“洋品牌”依赖到国产超越

Core Viewpoint - The shift from reliance on foreign components to confidence in domestic technology in the Chinese automotive industry is exemplified by the decline of foreign audio brands in vehicle marketing, particularly in the context of in-car audio systems [1][3][12] Group 1: Industry Transformation - The "de-Westernization" of in-car audio reflects the broader evolution of the Chinese automotive industry from dependency on foreign brands to a focus on self-developed technologies [3][12] - Early Chinese automakers emphasized foreign components due to a lack of technological accumulation, but as the industry has advanced, consumer perceptions have shifted towards valuing experience over brand prestige [3][11] - The rise of domestic suppliers like iFLYSOUND demonstrates that Chinese products can match or exceed the quality of established international brands, particularly in smart audio experiences [5][9] Group 2: Technological Advancements - iFLYSOUND's technology has been recognized for its high fidelity and immersive sound quality, competing directly with luxury brands [5][6] - The innovative features of iFLYSOUND, such as the no-mic karaoke mode and sound field zoning, enhance user experience and address common consumer needs [8][9] - By 2025, iFLYSOUND's solutions are expected to be integrated into over 80 models from various mainstream automakers, indicating widespread market acceptance [9] Group 3: Market Recognition and Global Expansion - The collaboration between Chery and iFLYSOUND to create the "Boya Sound" brand signifies a deeper partnership between domestic automakers and suppliers, moving away from reliance on foreign brands [6][9] - iFLYSOUND's technology is not only recognized domestically but is also being adopted in international markets, showcasing the global potential of Chinese automotive innovations [9][12] - The transformation of the Chinese automotive industry is evident in its ability to create a self-sufficient supply chain and innovative technology platforms, leading to increased brand value and global competitiveness [12]