为滑雪旅游注入新动力！“对中国游客冬季赴瑞士旅游充满信心”

Core Insights - The Swiss ski tourism industry is projected to grow from approximately $1.5 billion in 2025 to $3.9 billion by 2035, with a compound annual growth rate (CAGR) of 9.5% during the forecast period [1] - Increasing interest in winter sports is driving market growth, with luxury ski resorts in Switzerland dominating the high-end market and attracting international travelers seeking comprehensive Alpine experiences [1] Industry Summary - The Swiss tourism sector is expected to perform well in the 2024/2025 winter season, benefiting from favorable snow conditions and a significant influx of foreign tourists, particularly from France, Germany, and the United States, with a notable increase in visitors from China [1][3] - The number of overnight stays by Chinese tourists in Switzerland has exceeded 340,000, marking a 36% increase year-on-year, with expectations of a further 5% growth this winter [3] - The Swiss National Tourism Board plans to launch a winter tourism promotion campaign titled "Snow Shines" in major Chinese cities, aimed at engaging ski enthusiasts through both online and offline activities [3] Company Initiatives - Swiss International Air Lines is facilitating travel for Chinese ski enthusiasts by offering free checked baggage for personal ski equipment with prior reservation [3] - Major ski resorts in Switzerland, such as the Matterhorn region and the Jungfrau region, are enhancing the experience for Chinese tourists by providing Chinese-speaking staff to ensure safety and convenience [3] - The Swiss travel pass is recommended for tourists, allowing easy access to trains and buses, and enabling exploration of cities and cultural experiences beyond skiing [3] Destination Highlights - The Jungfrau ski region features three major ski destinations with over 200 kilometers of slopes catering to various skill levels, while the Matterhorn region offers 36 ski destinations with a total slope length of 2,000 kilometers [5] - The region is renowned for its stunning natural scenery and world-class snow facilities, providing an exhilarating winter experience for global visitors [5] - Swiss International Air Lines will operate direct flights from Shanghai to Zurich with six weekly flights and daily flights from Hong Kong, ensuring convenient access for travelers [5]