Core Insights - Luckin Coffee has been awarded the "Golden Signboard" honor by Caixin magazine for three consecutive years, highlighting its strong market position and brand recognition in the competitive coffee sector [1][3] - In the instant and ready-to-drink coffee category, Luckin Coffee leads with a preference rate of 13.42%, significantly ahead of the second place at 3.26%, demonstrating its dominance in consumer preference [1][2] Company Performance - As of the end of Q2 2025, Luckin Coffee has expanded its store count to over 26,000, indicating a robust growth strategy and market penetration [5] - The company has also made strides in international expansion, opening its first stores in New York in June 2025, marking a significant step in its global strategy [5] - Luckin Coffee has accumulated over 380 million transaction customers, setting a new record for user scale, which reflects its successful customer engagement and retention strategies [5] Brand Recognition - The "Golden Signboard" award is based on consumer preference surveys and requires brands to rank first in their category for three consecutive years, underscoring the high level of consumer trust and satisfaction with Luckin Coffee [3] - The recognition serves as a testament to Luckin Coffee's market satisfaction and brand reputation, reinforcing its position as a leading player in the Chinese coffee market [3]
瑞幸咖啡蝉联《第一财经》杂志“金字招牌”,连续五年位居咖啡品类第一