Core Insights - The company, Tan Mu Jiang, has officially selected its first flagship store location in Beijing's Sanlitun 3.3 building, with plans to open in early 2026, marking a significant step in its brand enhancement strategy [1][2] Group 1: Store Location and Opening - The flagship store is situated in a prime area of Beijing's Chaoyang District, adjacent to the Taikoo Li shopping district, which is one of the most influential commercial landmarks in Beijing [1] - The project has entered the design and construction phase, with the outer enclosure already established [1] Group 2: Design and Concept - The store's design is led by renowned designer Jia Wei, focusing on the core concept of "Art + Wood + Culture," integrating Song Dynasty aesthetics into the spatial texture [2] - The design emphasizes the harmony between humans and nature, creating an immersive space that narrates aesthetics related to art, woodworking, and culture [2] Group 3: Strategic Shift - The establishment of the Beijing flagship store represents a critical transition for the company from solely product sales to cultural dissemination and comprehensive brand value output [2] - The company aims to deepen service experiences and cultural content delivery, enhancing emotional engagement with consumers and positioning itself as a proponent of Eastern lifestyle aesthetics [2]
谭木匠品牌提升战略落地北京 从单一产品销售向文化传播与品牌价值综合输出转型