BABA(US:BABA) Sou Hu Cai Jing·2025-10-31 20:42Core Insights - Douyin's "Su Chao" report indicates significant growth in consumption and engagement during the event period, highlighting a robust economic impact on Jiangsu province [1][4][8] Group 1: Event Engagement Metrics - From May 10 to October 20, Douyin's "Su Chao" related content garnered 37 billion views, over 430 million likes, 110 million shares, and more than 71.33 million comments [1] - Jiangsu's Douyin group purchase orders increased by 24% year-on-year, with sales rising by 68%, indicating enhanced consumer spending power compared to the previous year [1] Group 2: Regional Consumption Trends - All thirteen cities in Jiangsu experienced a rise in consumption, with Nanjing, Suzhou, Wuxi, Xuzhou, and Changzhou being the top five cities in terms of consumer spending [4] - Jiangsu's restaurant group purchase sales surged by 55% during the event, with specific dishes like radish fried rice seeing a 41-fold increase in orders [4] Group 3: Night Economy and Entertainment - Nighttime orders on Douyin increased by 25% year-on-year, with sales up by 66%, showcasing a thriving night economy [8] - Popular night markets included Suqian Jiuding Night Market and Xuzhou Ben Chao Night Market, reflecting a shift towards nighttime consumption [8] Group 4: Travel and Hospitality Impact - Hotel accommodation group purchase orders rose by 51%, with sales increasing by 62%, indicating a boost in travel-related spending [8] - Top tourist attractions during the event included Huai'an West Journey Amusement Park and Nanjing Niushou Mountain Cultural Tourism Area [8] Group 5: Leisure and Entertainment Growth - The event spurred a 103% increase in orders for sports and leisure apparel, with sales skyrocketing by 310% [11] - Overall, leisure and entertainment group purchases grew by 40%, with sales up by 117%, highlighting a strong demand for recreational activities [11] Group 6: Promotional Activities - Douyin initiated the "Follow Su Chao to Travel Jiangsu" campaign, which generated over 13.5 billion yuan in consumption, a 49% increase year-on-year [11] - The campaign aimed to enhance the viewing experience and stimulate local businesses through various promotional activities [11]