杨国福1斤豆芽28元远超山姆，年轻人为何对麻辣香锅越骂越上头

Core Insights - The price of ingredients for hot pot dishes, particularly mung bean sprouts, has significantly increased, with prices reaching 28.8 yuan per kilogram, surpassing that of Sam's Club [1] - Despite complaints about portion sizes and food quality, the popularity of hot pot dishes continues to grow, especially among younger consumers [4] Pricing Trends - Social media users have reported high prices for both vegetarian (36.8 yuan/kg) and meat dishes (59.8 yuan/kg), with some premium items reaching 100 yuan/kg [2] - The average consumer spending in hot pot restaurants is concentrated in the 20-60 yuan range, with 51.4% of establishments falling within the 20-40 yuan category [5] Consumer Sentiment - Many consumers express dissatisfaction with portion sizes, stating that spending 60 yuan does not guarantee a filling meal, leading to a decline in customer patience [3] - Hygiene issues have been reported, with some consumers encountering unsanitary conditions and spoiled ingredients, further eroding brand loyalty [3] Market Dynamics - The number of hot pot restaurants in China is projected to exceed 30,000 by the end of 2024, with a significant presence in second and third-tier cities [5] - The industry has seen a slowdown in growth, with net growth rates dropping from over 20% in previous years to approximately 7% in 2024 [6] Future Outlook - The industry is advised to focus on transparency in pricing and standardization of service to meet consumer expectations and improve overall dining experiences [7] - The current market lacks a dominant player, with 54.2% of hot pot brands operating five or fewer locations, indicating a fragmented market [5]