TINGYI(HK:00322) Zhong Guo Shi Pin Wang·2025-11-01 12:45Core Insights - The successful launch of the Shenzhou 21 manned spacecraft marks a new phase of high-quality development in China's manned space program, with the participation of the first base noodle shop, Kang Shifu Tianxuan Noodle Shop, at the Jiuquan launch center providing support to researchers and workers [1][21] Group 1: Company Involvement - Kang Shifu has been a long-term partner of China's space program, supporting it for nine years and aligning its products with aerospace standards [19][20] - The Tianxuan Noodle Shop has become a popular spot at the launch center, providing warm meals to researchers, enhancing their morale and energy during critical mission periods [7][21] - The company has invested significantly in food safety and technology, including a 500 million yuan food safety testing center and a 300 million yuan freeze-drying factory, integrating aerospace technology into food production [19][20] Group 2: Public Engagement and Marketing - The launch event attracted millions of viewers through a multi-dimensional live broadcast, showcasing the launch and inviting experts to explain the mission [2] - Kang Shifu organized a witness group of distributors and fans to experience the launch firsthand, reinforcing brand loyalty and connection to the aerospace spirit [7][12] - The company has also launched a new noodle shop in Nanjing, allowing the public to experience the integration of aerospace technology into everyday food [10][21] Group 3: Technological Integration - Kang Shifu utilizes patented aerospace temperature control technology in its noodle production, ensuring high quality and consistency [10][20] - The company has received multiple certifications, including the WRCA "World Class Aerospace Patent Instant Noodle" certification, highlighting its commitment to quality and safety [10][19] - The production process involves precise techniques, such as maintaining a specific thickness for noodle dough, reflecting the company's dedication to quality akin to aerospace standards [10][19]