迎驾酒业销售公司举办2025年度苏沪区域经销商培训

Core Insights - The training event titled "Exploring Business Strategies Together for Development" was organized by Yingjia Liquor Sales Co., Ltd. to enhance collaboration with distributors and promote long-term growth [1] - The current Chinese liquor industry is undergoing significant transformation, presenting both opportunities and challenges, necessitating deeper cooperation between manufacturers and distributors [3] Group 1: Brand Development - The invited lecturer, Xiao Yue, provided a comprehensive overview of the Yingjia brand's development history and elaborated on the "Six Ecological" brewing system, emphasizing the unique quality of Yingjia Tribute Liquor [5] - The brand philosophy highlighted the importance of natural ingredients and consumer perceptions of health and taste, reinforcing Yingjia's positioning as a leading ecological liquor brand in China [5] Group 2: Financial Management - Jin Beibei, Deputy Director of Financial Management Center, discussed enhancing financial management and risk prevention capabilities through tax management and real case studies, aiding distributors in navigating financial management challenges [6] Group 3: Market Analysis - Zhou Peng delivered a forward-looking and practical course on the current state and future trends of the liquor industry, analyzing changes in consumption scenarios, channel operations, industry regulations, and manufacturer-distributor relationships [8] Group 4: Training Outcomes - The training was recognized by participating distributors for significantly improving their business management, financial control, and operational capabilities, thereby strengthening mutual trust and collaboration with the manufacturer [10] - Yingjia Liquor Sales Co., Ltd. aims to continue implementing the "Manufacturer-Distributor Unity for Mutual Benefit" philosophy and establish a long-term training mechanism for distributors [10]