拼多多黄标信号！平台风向突变，商家如何应变？

Core Viewpoint - Pinduoduo is shifting its focus from a low-price strategy to prioritizing product quality and compliance in services, as evidenced by the introduction of the "Yellow Label" system for merchants [1][8]. Group 1: Changes in Merchant Operations - The introduction of the "Yellow Label" signifies Pinduoduo's official certification for "ordinary quality merchants," indicating that stores meet basic quality standards in product quality, service level, and logistics speed [3][4]. - Merchants without the Yellow Label face reduced traffic and must adapt to new platform rules, which have increased pressure on their operations [3][5]. - Significant changes in after-sales rules require merchants to respond to refund requests within 36 hours, or the system will automatically process refunds, raising the stakes for response times [4][5]. Group 2: Increased Penalties and Stricter Assessments - New penalties for activity violations have been introduced, with fines of up to 50,000 yuan for selling counterfeit goods and 15,000 yuan for unauthorized product changes during promotional activities [5][6]. - The assessment criteria for major promotional events, such as Double 11, have become stricter, focusing more on product quality and requiring merchants to maintain high ratings and positive reviews [5][6]. Group 3: Strategic Recommendations for Merchants - Merchants are advised to focus on product quality and customer satisfaction to meet the platform's assessment criteria, as merely competing on price is no longer sufficient [6][7]. - Utilizing official service tools provided by Pinduoduo can help merchants manage their operations more efficiently and reduce errors [7]. - Merchants should aim for diversified operations and maintain relationships with existing customers to enhance overall competitiveness and stability in their business [7][8].