营收净利双降，格力提前“入冬”

Core Viewpoint - Gree Electric Appliances has reported significant declines in revenue and net profit for the third quarter of 2025, highlighting the company's struggles amid a challenging industry environment [3][4]. Financial Performance - For the first three quarters of 2025, Gree achieved revenue of 137.18 billion yuan, a year-on-year decrease of 6.5%, and a net profit attributable to shareholders of 21.461 billion yuan, down 2.27% [3]. - In the third quarter alone, Gree's revenue was 39.855 billion yuan, reflecting a more severe decline of 15.09% year-on-year, while net profit dropped by 9.92% to 7.049 billion yuan [3]. Industry Context - The air conditioning industry is currently in a downturn, with retail sales in September 2025 down 21.2% year-on-year, and production for domestic sales and exports also experiencing significant declines [4]. - The industry faces challenges such as product homogenization and intense competition, which complicate consumer decision-making [4]. Competitive Landscape - Gree's heavy reliance on air conditioning, which accounted for 78.38% of its revenue in the first half of 2025, makes it particularly vulnerable to fluctuations in this segment [3]. - Xiaomi's new smart appliance factory in Wuhan poses a direct threat to Gree, as it shifts from an OEM model to in-house production, enhancing supply chain efficiency and product quality [5][6]. Future Outlook - Despite current challenges, analysts suggest that Gree still has growth potential through continued focus on air conditioning and heating, as well as expansion into new energy sectors [5]. - To overcome internal and external pressures, Gree needs to innovate in channels and ecosystem development to regain growth momentum [7].