贵州茅台 创新开放，助推全球酒业高质量发展

Core Viewpoint - The first Chishui River Forum, hosted by Kweichow Moutai, aims to provide new ideas for the high-quality development of the global liquor industry, gathering over 400 representatives from liquor companies, cultural scholars, and international organizations to engage in multidimensional dialogue and release practical results [2][3]. Brand Innovation - Brand innovation is highlighted as a key driver for enterprise development, with Moutai exploring cross-industry collaborations in three dialogue sessions: "Famous Liquor + Culture," "Famous Liquor + Cuisine," and "Famous Liquor + Fashion" [2]. - Moutai's digital marketing platform "i Moutai" serves over 78 million users, integrating traditional brewing with modern consumption scenarios through features like "Zodiac Wine Date Selection" and "Instant Delivery" [3]. - The company has launched cultural products inspired by Guizhou's natural and cultural landscapes, exemplifying the integration of liquor culture with tourism experiences [3]. Responsibility and Sustainability - Moutai emphasizes ecological responsibility as the foundation for sustainable development, integrating green development concepts throughout its operations [4]. - The company, along with over 20 renowned global liquor enterprises, released the "International Famous Liquor Chishui River Declaration," proposing initiatives across eight areas including ecology, quality, consumption, social responsibility, technological innovation, and cultural exchange [4][5]. - Moutai's ESG rating was upgraded from BBB to A by MSCI, making it the first liquor company in the industry to achieve an A rating, reflecting its commitment to environmental protection and sustainable practices [4]. Cultural Integration - The forum serves as a platform for industry exchange and cultural dialogue, promoting the integration of Chinese and foreign liquor cultures [6]. - Moutai's cultural initiatives, such as the "Moutai Cocktail" blending Moutai with European spirits, showcase the unique charm of both Eastern and Western liquor cultures [6]. - The company has actively engaged in global cultural promotion, reaching over 200 million people through various channels, including social media and international exhibitions [7]. Future Outlook - Moutai aims to continue exploring development paths that are rooted in local culture while also appealing to global markets, emphasizing the integration of innovation, cultural confidence, and responsibility [7].