Core Insights - The Chinese large model industry is undergoing a significant transformation driven by technological iteration and ecological reconstruction, with the market size expected to reach 29.416 billion yuan in 2024 and exceed 70 billion yuan by 2026 [1][36] - The competition logic in the large model market is shifting from single-point technical or product confrontations to a multi-dimensional systemic competition encompassing ecological construction, technological research and development, and industry empowerment [1][4] - The CBDG four-dimensional ecosystem (Consumers, Businesses, Devices, Government) is becoming a new paradigm for the development of large models in China, emphasizing the importance of understanding this model to grasp market growth logic [4][51] Industry Overview - The large model has become a strategic pillar for technological innovation and industrial security in China, with policies evolving towards an "innovation-driven, foundational strengthening, scenario-driven, and safety governance" framework [2][31] - The market is characterized by a diverse and complex competitive landscape, with participants categorized into five main types: internet/technology giants, model-focused newcomers, vertical industry players, AI 1.0 transformers, and research institutions [10][11] Market Dynamics - The multi-modal large model market is projected to reach 15.63 billion yuan in 2024, with significant growth in applications such as digital humans and gaming [36] - The competition is transitioning from scale-driven to structural innovation, with multi-modal integration and intelligent agent evolution becoming focal points [34][45] Business Models - Large model commercialization is entering a systematic phase, with companies leveraging API calls, model licensing, industry solutions, and value-added services to create a closed-loop value system [39][40] - The API calling model is the most prevalent commercialization method, allowing companies to provide model capabilities through standardized interfaces and charge based on usage [39] Future Trends - The large model industry is expected to drive the evolution of artificial intelligence from multi-modal cognition to embodied intelligence, becoming a core hub connecting the virtual and physical worlds [16][30] - The embodied intelligence market in China is projected to reach 400 billion yuan by 2030, with significant applications in robotics and autonomous driving [45][46]
36氪研究院 | 2025年中国大模型行业发展研究报告