WLY(SZ:000858) Tai Mei Ti A P P·2025-11-03 05:31Core Insights - Wuliangye shines as a platinum sponsor at the APEC Business Leaders Summit in South Korea, promoting the sustainable development of Chinese liquor and the harmonious wisdom of Eastern culture [2][3][4] - The company emphasizes its commitment to sustainability and regional prosperity through its participation in APEC events over the past seven years, showcasing its role as a cultural ambassador [3][9] - Wuliangye's innovative marketing strategies, including the "Five Senses Micro-Intoxication" event, aim to engage younger consumers and enhance the international expression of Chinese liquor [11][15] Group 1: APEC Participation - Wuliangye has been a partner of APEC for seven consecutive years, actively participating in various events and promoting the concept of "harmony" [3][4] - The company showcased its products and cultural heritage at the APEC summit, highlighting the significance of Chinese liquor in global dialogues [4][6] - The APEC summit gathered top global business leaders to discuss key issues such as AI, technological innovation, and digital governance, with Wuliangye contributing to the discourse on sustainable development [6][9] Group 2: Cultural and Brand Promotion - The design of Wuliangye's exhibition booth at the summit was inspired by APEC's logo, reflecting the themes of integration and sustainability [4][6] - The company presented its core products and creative cocktails, receiving high praise for their quality and unique flavors [6][9] - Wuliangye's philosophy of "harmony and coexistence" is embodied in its sustainable practices, which have been recognized in industry reports [7][9] Group 3: Market Expansion and Innovation - The "Five Senses Micro-Intoxication" event in Seoul aimed to attract younger consumers by integrating traditional Chinese liquor culture into modern social settings [11][15] - Wuliangye's new product, 29° Wuliangye, achieved over 100 million in sales within 60 days of its domestic launch, indicating strong market potential [15] - The company is actively exploring international markets, having conducted research on key marketing channels in South Korea [15][17] Group 4: Future Outlook - Wuliangye plans to continue leveraging international platforms like APEC to enhance its brand influence and promote Chinese liquor globally [17] - The company has engaged in various cultural exchange activities across 18 countries, reinforcing its commitment to the "Belt and Road" initiative and the globalization of Chinese culture [17] - Future strategies will focus on innovation and diverse cultural expressions to further elevate the global presence of Chinese liquor [17]