飞天茅台北京终端价稳量升，高端消费韧性彰显品牌定力

Core Viewpoint - The consumption enthusiasm for high-end liquor, particularly Feitian Moutai, is increasing as the "Double Eleven" shopping festival and year-end consumption peak approach, demonstrating strong resilience during the industry's adjustment cycle [1] Group 1: Market Performance - The price of 500ml 53-degree Feitian Moutai in Beijing remains stable, ranging from 1980 to 2400 RMB, with specific stores pricing at 2019 RMB and 2158 RMB respectively, indicating no significant fluctuations [3] - Since October, the terminal price of Feitian Moutai in Beijing has consistently stayed above 1980 RMB, with original box prices nearing 2050 RMB, reflecting a healthy supply-demand relationship and market liquidity [3] Group 2: Company Financials - For the first nine months of 2025, the company reported total revenue of 1309.04 billion RMB, a year-on-year increase of 6.32%, with Moutai liquor revenue at 1105.14 billion RMB, up 9.28%, highlighting its role as a key growth driver [3] - The company is focusing on stabilizing its core business, optimizing channel relationships, and enhancing operational efficiency, showcasing strong brand resilience and quality of development [3] Group 3: Strategic Initiatives - The company is actively promoting non-standard products and cultural series, such as kilogram Feitian, zodiac liquor, and regional cultural liquor, which are contributing significantly to revenue growth [4] - The company is enhancing its market value management and shareholder return mechanisms, committing to a dividend payout ratio of no less than 75% over three years and implementing a 6 billion RMB share buyback, reflecting confidence in its intrinsic value [4] Group 4: Market Sentiment - The company has received attention from multiple securities firms, with eight reports in the past month, indicating sustained institutional interest in its investment value [4] - The company's strategic resilience and ability to navigate industry fluctuations are underscored by its systematic layout of "three transformations" and "four focuses," establishing a solid foundation for sustainable growth [5]