Core Insights - The company Xiabuxiabu's mid-to-high-end hot pot brand, Coucou, has launched a nationwide "selected single point + unlimited eating" dual-point model in 130 stores [1] - The new unlimited menu features an expanded selection, increasing the number of high-quality dishes from 87 to 94 in the 158 RMB tier, from 99 to 107 in the 198 RMB tier, and from 117 to 121 in the 258 RMB tier [1] Summary by Sections - Menu Expansion: The new unlimited menu includes innovative dishes such as "Imperial Style Spicy Chicken Feet Hot Pot" and various new meat options like Coucou's signature beef rolls and spicy beef [1] - Supply Chain Management: The company employs a "centralized control + regional operation" supply chain management system, sourcing locally to ensure freshness and flexibility in menu offerings [1] - Regional Adaptation: In regions like South China, the menu has been enhanced with local specialties such as colorful potatoes and fresh vegetable options, showcasing a blend of national integration and regional characteristics [1] - Market Positioning: The dual-point model allows consumers to choose between "precise single ordering" and "unlimited eating within a time limit," differentiating Coucou from traditional single self-service or single-point models in the market [1]
菜单扩容 湊湊双点模式全国上线