进博倒计时 | 绘制未来消费新图景,百联集团持续引进国际优质资源

Core Insights - Bailian Group leverages the "CIIE platform," "China's vast market," and "global opportunities" to continuously attract high-quality international resources and promote the high-quality development of the integration of domestic and foreign trade [1] Group 1: Exhibition and Emotional Engagement - The Bailian the bálancing exhibition booth at the CIIE features the theme "Sensing Field: Building Lasting Business Relationships through Emotional Resonance," creating a 1,000 square meter space for an emotional journey beyond shopping [4][5] - The exhibition is divided into four key sections: "Breath of Resonance: Emotional Expression in Fashion," "Craftsmanship Touch: Emotional Care of a Century," "Artistic Dialogue: Emotional Home in Culture," and "Sensing the Future: Balanced Blueprint for Future Business," showcasing over 400 products from 80 brands across 17 countries [5][9] - The "Craftsmanship Touch" section highlights the fusion of ancient craftsmanship with modern technology, featuring the 2025 series of products inspired by the Dunhuang culture [7] Group 2: Marketing and Consumer Engagement - Bailian Group is actively promoting its "Bailian Global Boutique Collection" marketing theme to stimulate consumer demand and showcase market vitality during the CIIE [12] - Various promotional activities are being launched by Bailian's subsidiaries, including discounts, gifts, and product experiences, to enhance consumer engagement and drive sales [14] - The introduction of a range of imported products catering to the silver economy, such as health-related items, is part of Bailian's strategy to meet diverse consumer needs [15] Group 3: Global Market Expansion - As a leading member of the Shanghai Retail Procurement Alliance, Bailian Group will host a centralized procurement signing ceremony during the CIIE to expand procurement scale and increase the supply of imported goods [16] - The company aims to explore innovative paths for consumption upgrade through AI empowerment, inviting experts from government, business, and academia to share insights [16] - Bailian Group is committed to being a pioneer in the construction of an international consumption center and a leader in commercial space and content innovation [16]