“老头乐”匹克球，对年轻人来说刚刚好

Core Insights - Pickleball is gaining popularity in the U.S. but struggles to achieve the same level of recognition in China, where it is still considered a niche sport [11][17][23] - The sport was originally designed to be less intense, making it more accessible for beginners and older adults, which may contribute to its slower adoption among younger demographics [5][23] - The growth of pickleball in the U.S. has been fueled by celebrity endorsements and the establishment of professional leagues, which has not yet occurred in China [14][15][17] Group 1: Popularity and Market Dynamics - Pickleball has seen a tenfold increase in players in the U.S. over two years, growing from under 5 million to over 50 million [11][12] - The global pickleball equipment market is projected to grow from $1.61 billion in 2024 to $3.1 billion by 2032, with a CAGR of 10.3% [14] - In the U.S., 26,000 tennis courts have been converted to pickleball courts since 2020, indicating a shift in recreational preferences [14] Group 2: Challenges in China - In China, pickleball is still a small market, with only 4% of Li Ning's revenue coming from niche sports, including pickleball [17] - The number of dedicated pickleball courts in Beijing is limited, with fewer than 100 available, most of which are repurposed from other sports facilities [21] - Despite a surge in sales during events like the Tmall 618, pickleball remains a niche sport compared to more established sports like badminton and table tennis [17][21] Group 3: Social Aspects and User Engagement - Pickleball is perceived as a social sport, attracting players of varying skill levels, which may enhance its appeal among casual participants [23][24] - However, the sport faces challenges in retaining players as many find it difficult to establish regular playing partners, limiting long-term engagement [26][27] - The cost of playing pickleball can be perceived as high, particularly in urban areas, which may deter some potential players despite the sport's low entry barriers [27][28]