Core Insights - China Unicom showcased multiple achievements in brand building, highlighting its significant progress in enhancing brand value and technological innovation at the 8th China Enterprise Forum [1][2] - The forum gathered leaders from central enterprises, local state-owned enterprises, and private companies to discuss brand building strategies in the new era [1] Brand Recognition - China Unicom's brand was recognized as an excellent group brand, with "Unicom Wo Pai" and "Unicom Cloud" awarded as excellent service and product brands, respectively [2] - This recognition reflects China Unicom's outstanding performance in brand building and market influence, with a total of four brands now included in the "Central Enterprise Brand Leading Action" results [2] AI Model Launch - The "Yuanjing Brand Value Artificial Intelligence Model" was officially launched, marking a new phase in the scientific and intelligent assessment of brand building for central enterprises [3][4] - This model leverages China Unicom's strengths in big data and artificial intelligence, filling a gap in domestic brand value assessment and pioneering AI-enabled brand evaluation [4] Data Management and Security - The model integrates multi-source data, intelligent algorithms, and brand theory, utilizing a high-quality dataset of 3.5 billion brand data points for real-time tracking and dynamic evaluation of brand performance [4] - China Unicom emphasizes data security and compliance through a tiered protection strategy and dynamic security measures, ensuring a robust data management framework [4] Future Strategy - China Unicom aims to deepen its brand building efforts, driven by innovation and technology, to enhance market competitiveness and social influence [5] - The company plans to implement a brand-strengthening strategy, leveraging its advantages in digital technology to create a globally competitive, world-class technology service brand [5]
中国联通品牌建设成果亮相第八届中国企业论坛品牌建设平行论坛