Core Viewpoint - The company, Guoquan Shihui, known as the "Mi Xue Bing Cheng of hot pot ingredients," is facing significant food safety issues, including complaints about foreign objects in their products, which could impact their brand reputation and growth potential [1][2][5]. Group 1: Food Safety Issues - Recent complaints have surfaced regarding food safety, including the discovery of a cigarette butt in a dried mushroom product and a fly in a beef tripe package [2][3]. - Consumers have reported various issues on complaint platforms, such as expired products and foreign objects in food items, raising concerns about the company's quality control [2][3][4]. Group 2: Business Growth and Challenges - Guoquan Shihui has rapidly expanded its store count, reaching over 10,000 locations within six years, primarily through a franchise model [3][4]. - The franchise model, while effective for rapid growth, has led to increased management challenges, including inconsistent product quality and service levels across locations [5][6]. Group 3: Market Competition - The hot pot industry is becoming increasingly competitive, with established players like Haidilao and Xiaobawang lowering their average customer spending [6][7]. - Guoquan Shihui faces competition not only from traditional hot pot restaurants but also from online grocery platforms, which could further pressure its market position [6][7]. Group 4: Product Strategy and Market Position - Experts suggest that Guoquan Shihui needs to optimize its product structure and may need to explore international markets or develop a second brand to sustain growth [6][7]. - The company is perceived as a typical pre-prepared food business, and as consumer expectations rise, it must ensure its products meet safety and quality standards [7][8].
一个月连遭两起食安事件，门店增速放缓，锅圈食汇怎么了？