Core Insights - The sudden drop in temperature across many provinces has led to an early migration of "snowbirds," with a significant increase in flight bookings to warmer destinations like Hainan and Yunnan, showing a year-on-year growth of approximately 100% from October 18 to November 10 [1][4] - There is a noticeable trend of "snowbirds" seeking new and less conventional destinations, with increased interest in places like Jianshui and Yuanjiang in Yunnan, and Bama and Chongzuo in Guangxi [1] - The demographic of migrating "snowbirds" is evolving, with younger individuals, particularly those aged 55 and above, joining the ranks of traditional retirees [4][5] Travel Trends - The Northeast provinces remain the primary source of travelers heading south, with flights from Harbin, Shenyang, and Changchun to Sanya and Haikou being the most searched and booked [4] - Young "snowbirds" are characterized by their focus on cost-effective travel options, with a 25% higher preference for early and late flights compared to older travelers, and they are willing to spend more on accommodations [5] Accommodation Preferences - There is a growing demand for quality long-term rentals and hotels, with travelers spending longer periods in southern destinations, often ranging from weeks to months [6] - Older travelers prefer high-quality accommodations, with a 30% higher average spending compared to younger travelers, while younger travelers are increasingly opting for unique and stylish homestays [6] Impact on Tourism - The migration of "snowbirds" contributes significantly to increased visitor numbers at various tourist attractions, such as the Yanuoda Rainforest Cultural Tourism Area in Hainan, which has tailored experiences for both younger and older travelers [7]
同程旅行：气温骤降、"候鸟"早飞，第一批避寒的人已抵达三亚