CHJ(SZ:002345) Ge Long Hui·2025-11-04 07:14Core Viewpoint - Chao Hong Ji is focusing on product development around four core directions: "intangible cultural heritage flower silk," "ancient high craftsmanship," "beaded weaving," and "popular IP," aiming to create a competitive advantage through unique products and leading craftsmanship [1] Group 1: Product Development - The company is continuously innovating and iterating on the "intangible cultural heritage flower silk" brand series, enriching the "Oriental aesthetics" gold product line [1] - New products launched in the third quarter include "Flower Silk • Wind and Rain Bridge," "Flower Silk • Fortune and Prosperity," "Zhenjin • Fragrance," "Zhenjin • Clear Blue," and "Zhenjin • Auspicious" series, which have received widespread market acclaim for their excellent craftsmanship [1] Group 2: IP Collaboration - In the third quarter, the company added two new IP collaboration series: "Butter Bear" and "Cat Fortune Sandy," providing products that offer greater value and emotional resonance for consumers [1] - The company is continuously enhancing its differentiated IP collaboration matrix to strengthen its ecological layout [1]