KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-11-04 10:16Group 1 - The recent surge in gold prices has led to increased interest and investment, with many brands raising the prices of investment gold bars and some banks running out of stock [1] - Over the past 40 years, gold has increased from 22.4 yuan per gram in 1985 to approximately 920 yuan per gram now, representing a growth of about 41 times [1] - In contrast, the price of Moutai, a premium liquor, has skyrocketed from 8.5 yuan per bottle in 1985 to around 40,000 yuan in the current market, translating to an increase of over 3,000 times [1] Group 2 - Moutai's unique consumption and spiritual attributes, along with its scarcity and consumable nature, have transformed it from a regular liquor into a form of "hard currency" [2] - The distinction between Moutai and gold is highlighted by the fact that Moutai is considered a traditional luxury item, with its limited availability making it highly sought after [2]